Our History

1940s

In the Beginning

In 1946, a savvy businessman by the name of Lou Goldberg, fresh from service in the Royal Canadian Air Force, walked the streets of Montreal wearing a vest filled with jewelry; diamond rings, pearl necklaces, and gold bracelets, overflowing from its pockets. His goal—far-reaching for the time—was to sell every piece before returning home to his gorgeous wife Betty.

1940s

In the Beginning

In 1946, a savvy businessman by the name of Lou Goldberg, fresh from service in the Royal Canadian Air Force, walked the streets of Montreal wearing a vest filled with jewelry; diamond rings, pearl necklaces, and gold bracelets, overflowing from its pockets. His goal—far-reaching for the time—was to sell every piece before returning home to his gorgeous wife Betty.

1940s

In the Beginning

In 1946, a savvy businessman by the name of Lou Goldberg, fresh from service in the Royal Canadian Air Force, walked the streets of Montreal wearing a vest filled with jewelry; diamond rings, pearl necklaces, and gold bracelets, overflowing from its pockets. His goal—far-reaching for the time—was to sell every piece before returning home to his gorgeous wife Betty.

1940s

In the Beginning

In 1946, a savvy businessman by the name of Lou Goldberg, fresh from service in the Royal Canadian Air Force, walked the streets of Montreal wearing a vest filled with jewelry; diamond rings, pearl necklaces, and gold bracelets, overflowing from its pockets. His goal—far-reaching for the time—was to sell every piece before returning home to his gorgeous wife Betty.

1940s

In the Beginning

In 1946, a savvy businessman by the name of Lou Goldberg, fresh from service in the Royal Canadian Air Force, walked the streets of Montreal wearing a vest filled with jewelry; diamond rings, pearl necklaces, and gold bracelets, overflowing from its pockets. His goal—far-reaching for the time—was to sell every piece before returning home to his gorgeous wife Betty.

1940s

In the Beginning

In 1946, a savvy businessman by the name of Lou Goldberg, fresh from service in the Royal Canadian Air Force, walked the streets of Montreal wearing a vest filled with jewelry; diamond rings, pearl necklaces, and gold bracelets, overflowing from its pockets. His goal—far-reaching for the time—was to sell every piece before returning home to his gorgeous wife Betty.

Priceless

Unleash your unique style with our exquisite custom jewellery designs, meticulously crafted to reflect your individuality and make a statement that lasts a lifetime.